Times are hard for many businesses and charities in the current climate making it more important than ever to stand out from the crowd. My approach cohesively aligns the writing with the design, fitting all elements together to convey your message to your audience and will help to hone your style, tone and an identifiable profile. Having a sense of the whole picture offers a distinct advantage and could save you time and money as you won't have to use multiple agencies. Copywriters and designers use different skill sets but both require good communication and empathy with your audience and their objective is the same.
I know the power of words and how to use them as tools to create effective and persuasive content to connect with your audience. Writing consistency and tone can help you to achieve an identifiable profile or 'brand' that your audience can trust.
I know that the right visuals can tell your story, catching the eye of your audience and compelling them to invest in what you are selling. Design can have an instant impact on the decision-making process and it is key to growing your brand's personality.